Today Wednesday 16 April 2025, sees the launch of Scotland’s new national suicide prevention public awareness campaign and Suicide Prevention Scotland’s new website, SuicidePrevention.scot
Campaign Background
The campaign is entirely co-produced by people with lived and living experience of suicide, professional and practice experience, and academic insight. It features the voices of four people with lived and living experience of suicide, each of whom share their own deeply personal experiences. The main theme of the campaign is to normalise the idea of having a conversation about suicide and to give people the confidence to ask directly about suicide.
The campaign will be largely promoted through digital advertising, including YouTube, Facebook, Instagram and across various news / content websites with advertising networks. There will also be a non-digital element involving roadside billboards, adverts on buses, in train stations, and on ferries.
Suicide Prevention Scotland’s new website will provide information and key links to a range of centralised resources to support people experiencing thoughts of suicide, those who are worried for someone else or for those who have been bereaved by suicide.
As well as the webpage, Suicide Prevention Scotland will launch new social media channels on Facebook, Instagram and LinkedIn, in addition to existing channels on X, YouTube, Medium, and Podbean. The website and social media channels are designed to increase visibility and action on suicide prevention and so may also lead to increases in help seeking.
If you are having thoughts of suicide, please reach out for help, speak to someone you trust or call one of these helplines:
- Samaritans — 116 123 or use the online chat at samaritans.org
- Breathing Space — 0800 83 85 87
- NHS 24 mental health hub — 111
- PAPYRUS HOPELINE247 – 0800 068 4141 or text 88247
If you are ever in immediate danger or have the means to cause yourself harm you should dial 999 and request an ambulance.
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